/* =============================================================
   BRAND CLINIC — WEBSITE STYLES
   Clarity. Purpose. Growth.
   ============================================================= */


/* ---------- 1. RESET & BASE ---------- */

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

body {
  margin: 0;
  font-family: 'Lexend', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-weight: 400;
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--bg);
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: 0; background: none; padding: 0; color: inherit; }
h1, h2, h3, h4, h5, h6 { margin: 0; font-weight: 600; line-height: 1.1; letter-spacing: -0.01em; }
p { margin: 0; }
ol, ul { list-style: none; margin: 0; padding: 0; }
em { font-style: italic; }

::selection { background: var(--red); color: #fff; }


/* ---------- 2. DESIGN TOKENS ---------- */

:root {
  --bg:        #f6f3ee;       /* warm off-white */
  --bg-soft:   #ede9e1;
  --ink:       #0a0a0a;
  --ink-2:     #1f1d1a;
  --muted:     #706b62;
  --line:      #d7d0c2;
  --line-2:    #e4ded2;
  --red:       #d00000;
  --red-dark:  #a60000;
  --dark:      #0a0a0a;
  --white:     #ffffff;

  --max:       1280px;
  --gutter:    clamp(20px, 4vw, 48px);

  --ease:      cubic-bezier(.2, .7, .2, 1);
  --ease-out:  cubic-bezier(.16, 1, .3, 1);
}


/* ---------- 3. LAYOUT HELPERS ---------- */

.container {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

.section {
  position: relative;
  padding: clamp(80px, 12vw, 160px) 0;
}

.section + .section { border-top: 1px solid var(--line-2); }

.br-desk { display: none; }
@media (min-width: 768px) { .br-desk { display: inline; } }


/* ---------- 4. REVEAL ANIMATIONS ---------- */

.reveal {
  opacity: 0;
  transform: translate3d(0, 24px, 0);
  transition:
    opacity .9s var(--ease-out) var(--delay, 0s),
    transform .9s var(--ease-out) var(--delay, 0s);
  will-change: opacity, transform;
}

.reveal.is-visible {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}


/* ---------- 5. BUTTONS ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 16px 24px;
  font-size: 14px;
  font-weight: 500;
  letter-spacing: -0.005em;
  border: 1px solid transparent;
  border-radius: 999px;
  transition: background .25s var(--ease), color .25s var(--ease),
              border-color .25s var(--ease), transform .25s var(--ease);
  white-space: nowrap;
  line-height: 1;
}

.btn svg { width: 16px; height: 16px; transition: transform .35s var(--ease); }
.btn:hover svg { transform: translateX(3px); }

.btn--red {
  background: var(--red);
  color: #fff;
  border-color: var(--red);
}
.btn--red:hover { background: var(--red-dark); border-color: var(--red-dark); transform: translateY(-1px); }

.btn--dark {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
}
.btn--dark:hover { background: var(--red); border-color: var(--red); transform: translateY(-1px); }

.btn--ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn--ghost:hover { background: var(--ink); color: #fff; transform: translateY(-1px); }

.btn--outline {
  background: transparent;
  color: #fff;
  border-color: rgba(255,255,255,.35);
}
.btn--outline:hover { background: #fff; color: var(--ink); border-color: #fff; }

.btn--lg { padding: 20px 30px; font-size: 15px; }
.btn--sm { padding: 12px 18px; font-size: 13px; }
.btn--full { width: 100%; justify-content: center; }


/* ---------- 6. TICKER ---------- */

.ticker {
  background: var(--ink);
  color: var(--bg);
  overflow: hidden;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 10px 0;
  border-bottom: 1px solid var(--ink-2);
}

.ticker__track {
  display: inline-flex;
  align-items: center;
  gap: 40px;
  white-space: nowrap;
  animation: tickerScroll 45s linear infinite;
  padding-left: 40px;
}

.ticker__dot { color: var(--red); font-size: 8px; }

@keyframes tickerScroll {
  from { transform: translate3d(0,0,0); }
  to   { transform: translate3d(-50%,0,0); }
}


/* ---------- 7. NAV ---------- */

.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  padding: 18px 0;
  background: transparent;
  transition: background .35s var(--ease), padding .35s var(--ease), border-color .35s var(--ease);
  border-bottom: 1px solid transparent;
}

.nav.is-scrolled {
  background: rgba(246, 243, 238, 0.88);
  backdrop-filter: saturate(140%) blur(10px);
  -webkit-backdrop-filter: saturate(140%) blur(10px);
  padding: 12px 0;
  border-color: var(--line-2);
}

.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.nav__logo { display: inline-flex; }
.nav__logo-img { height: 36px; width: auto; transition: transform .3s var(--ease); }
.nav__logo:hover .nav__logo-img { transform: scale(1.05); }

.nav__links {
  display: none;
  gap: 34px;
  font-size: 14px;
  font-weight: 500;
}

.nav__link {
  position: relative;
  padding: 6px 0;
  color: var(--ink);
  transition: color .25s var(--ease);
}

.nav__link::after {
  content: '';
  position: absolute;
  left: 0; right: 100%;
  bottom: 0;
  height: 1px;
  background: var(--red);
  transition: right .35s var(--ease);
}
.nav__link:hover { color: var(--red); }
.nav__link:hover::after { right: 0; }

.nav__cta { display: none; }

.nav__burger {
  display: inline-flex;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  align-items: center;
}
.nav__burger span {
  display: block;
  width: 18px;
  height: 1.5px;
  background: var(--ink);
  transition: transform .3s var(--ease), opacity .2s var(--ease);
}
.nav__burger.is-open span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
.nav__burger.is-open span:nth-child(2) { opacity: 0; }
.nav__burger.is-open span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

@media (min-width: 960px) {
  .nav__links { display: inline-flex; }
  .nav__cta { display: inline-flex; }
  .nav__burger { display: none; }
}


/* ---------- 8. MOBILE MENU ---------- */

.mobile-menu {
  position: fixed;
  inset: 0;
  z-index: 99;
  background: var(--ink);
  color: #fff;
  transform: translate3d(0, -100%, 0);
  transition: transform .55s var(--ease-out);
  padding-top: 90px;
  overflow-y: auto;
}
.mobile-menu.is-open { transform: translate3d(0, 0, 0); }

.mobile-menu__inner {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: calc(100vh - 90px);
  padding: 30px var(--gutter) 40px;
  gap: 30px;
}

.mobile-menu__links {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.mobile-menu__links a {
  display: flex;
  align-items: baseline;
  gap: 16px;
  padding: 18px 0;
  font-size: clamp(28px, 8vw, 44px);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1;
  border-bottom: 1px solid rgba(255,255,255,.08);
  transition: color .25s var(--ease), padding-left .35s var(--ease);
}
.mobile-menu__links a:hover { color: var(--red); padding-left: 8px; }

.mobile-menu__num {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.2em;
  color: var(--red);
  min-width: 28px;
}

.mobile-menu__foot { display: flex; flex-direction: column; gap: 16px; }
.mobile-menu__contact {
  color: rgba(255,255,255,.55);
  font-size: 13px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}


/* ---------- 9. SECTION HEAD (shared) ---------- */

.sec-head { margin-bottom: clamp(48px, 7vw, 80px); max-width: 900px; }
.sec-head--center { text-align: center; margin-left: auto; margin-right: auto; }

.sec-tag {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 28px;
}
.sec-tag--light { color: rgba(255,255,255,.6); }

.sec-title {
  font-size: clamp(40px, 6.5vw, 82px);
  font-weight: 700;
  line-height: 0.98;
  letter-spacing: -0.03em;
  margin-bottom: 28px;
}
.sec-title em {
  font-style: normal;
  color: var(--red);
  font-weight: 800;
}

.sec-intro {
  font-size: clamp(16px, 1.5vw, 19px);
  line-height: 1.55;
  color: var(--muted);
  max-width: 640px;
  font-weight: 300;
}
.sec-head--center .sec-intro { margin-left: auto; margin-right: auto; }


/* ---------- 10. HERO ---------- */

.hero {
  position: relative;
  padding: clamp(40px, 6vw, 80px) 0 clamp(60px, 9vw, 120px);
  overflow: hidden;
  border-bottom: 1px solid var(--line-2);
}

.hero__grain {
  position: absolute; inset: 0;
  pointer-events: none;
  background-image:
    radial-gradient(circle at 85% 18%, rgba(208,0,0,0.08), transparent 45%),
    radial-gradient(circle at 10% 85%, rgba(208,0,0,0.04), transparent 50%);
}

.hero__inner { position: relative; z-index: 1; }

.hero__meta {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: clamp(40px, 6vw, 70px);
}
.hero__meta-line {
  display: block;
  width: 60px;
  height: 1px;
  background: var(--ink);
}
.hero__meta-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--muted);
}

.hero__title {
  font-size: clamp(56px, 13vw, 180px);
  font-weight: 800;
  line-height: 0.88;
  letter-spacing: -0.045em;
  color: var(--ink);
  display: flex;
  flex-direction: column;
  margin-bottom: clamp(40px, 6vw, 80px);
}
.hero__word {
  display: block;
  position: relative;
}
.hero__word--accent { color: var(--ink); }
.hero__word .dot { color: var(--red); font-weight: 900; }

.hero__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(32px, 5vw, 60px);
  align-items: end;
  margin-bottom: clamp(50px, 8vw, 100px);
}

.hero__lead {
  font-size: clamp(19px, 2.2vw, 26px);
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin-bottom: 18px;
  max-width: 480px;
}

.hero__body {
  font-size: 15px;
  line-height: 1.65;
  color: var(--muted);
  margin-bottom: 32px;
  max-width: 440px;
  font-weight: 300;
}
.hero__body em { color: var(--ink); font-style: normal; font-weight: 500; }

.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.hero__image {
  position: relative;
  margin: 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: var(--bg-soft);
  border-radius: 2px;
  transform-style: preserve-3d;
  transition: transform .5s var(--ease);
}
.hero__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: contrast(1.02) saturate(0.95);
  transition: transform .8s var(--ease), filter .5s var(--ease);
  transform: translate3d(var(--tx, 0), var(--ty, 0), 0) scale(1.02);
}
.hero__image:hover img { transform: translate3d(var(--tx, 0), var(--ty, 0), 0) scale(1.06); }

.hero__image--fallback {
  background:
    linear-gradient(135deg, #2a2a2a 0%, #0a0a0a 100%);
  position: relative;
}
.hero__image--fallback::before {
  content: 'Founders / Teams / Leaders';
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  color: rgba(255,255,255,.5);
  font-size: 13px; letter-spacing: 0.2em; text-transform: uppercase;
}

.hero__image-cap {
  position: absolute;
  bottom: 16px; left: 16px; right: 16px;
  display: flex;
  justify-content: space-between;
  color: #fff;
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
  text-shadow: 0 1px 10px rgba(0,0,0,.5);
}

.hero__foot {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  padding-top: 40px;
  border-top: 1px solid var(--line);
}
.hero__foot-item { display: flex; flex-direction: column; gap: 4px; }
.hero__foot-num {
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 800;
  color: var(--red);
  line-height: 1;
  letter-spacing: -0.03em;
}
.hero__foot-label {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.5;
  max-width: 280px;
  font-weight: 300;
}

@media (min-width: 760px) {
  .hero__grid {
    grid-template-columns: 1.1fr 1fr;
  }
  .hero__image { aspect-ratio: 3 / 4; }
  .hero__foot { grid-template-columns: repeat(3, 1fr); gap: 40px; }
}


/* ---------- 11. SERVICES ---------- */

.services__list {
  border-top: 1px solid var(--line);
}

.service {
  display: grid;
  grid-template-columns: 42px 1fr 28px;
  gap: 20px;
  align-items: center;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
  transition: padding-left .4s var(--ease), background .4s var(--ease);
  position: relative;
  cursor: default;
}
.service::before {
  content: '';
  position: absolute;
  inset: 0;
  background: var(--ink);
  transform: scaleY(0);
  transform-origin: bottom;
  transition: transform .45s var(--ease);
  z-index: 0;
}
.service > * { position: relative; z-index: 1; }

.service:hover { padding-left: 20px; color: #fff; }
.service:hover::before { transform: scaleY(1); transform-origin: top; }
.service:hover .service__num { color: var(--red); }
.service:hover .service__desc { color: rgba(255,255,255,.7); }
.service:hover .service__arrow { transform: rotate(0); color: var(--red); }

.service__num {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.15em;
  color: var(--muted);
  transition: color .3s var(--ease);
}

.service__icon {
  display: none;
}

.service__body {
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.service__title {
  font-size: clamp(22px, 3.5vw, 36px);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.service__desc {
  font-size: 14px;
  font-weight: 300;
  color: var(--muted);
  max-width: 680px;
  line-height: 1.55;
  transition: color .3s var(--ease);
}

.service__arrow {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  color: var(--muted);
  transform: rotate(-45deg);
  transition: transform .4s var(--ease), color .3s var(--ease);
}
.service__arrow svg { width: 20px; height: 20px; }

@media (min-width: 760px) {
  .service {
    grid-template-columns: 60px 56px 1fr 40px;
    gap: 32px;
    padding: 36px 0;
  }
  .service__icon {
    display: inline-flex;
    width: 48px; height: 48px;
    color: var(--ink);
    transition: color .3s var(--ease);
  }
  .service:hover .service__icon { color: var(--red); }
}

.services__foot { margin-top: 56px; }


/* ---------- 12. WHY US ---------- */

.why__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(50px, 7vw, 90px);
}

.why__stat {
  display: flex;
  align-items: flex-start;
  gap: 24px;
  padding: 32px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  margin: 40px 0;
}
.why__stat-num {
  font-size: clamp(56px, 8vw, 104px);
  font-weight: 800;
  line-height: 0.9;
  color: var(--red);
  letter-spacing: -0.04em;
}
.why__stat-text {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.55;
  padding-top: 14px;
}
.why__stat-text strong { color: var(--ink); font-weight: 600; }

.why__body {
  font-size: clamp(17px, 1.6vw, 20px);
  line-height: 1.55;
  color: var(--ink);
  font-weight: 300;
  max-width: 460px;
}

.why__pillars {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2px;
  background: var(--line-2);
  border-top: 1px solid var(--line-2);
  border-bottom: 1px solid var(--line-2);
}

.why__pillar {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 26px 0;
  background: var(--bg);
  transition: background .3s var(--ease), padding-left .3s var(--ease);
}
.why__pillar:hover { background: var(--bg-soft); padding-left: 12px; }

.why__pillar-ico {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 28px; height: 28px;
  flex-shrink: 0;
  border: 1px solid var(--red);
  border-radius: 50%;
  color: var(--red);
  margin-top: 2px;
}
.why__pillar-ico svg { width: 14px; height: 14px; }

.why__pillar h4 {
  font-size: 17px;
  font-weight: 600;
  letter-spacing: -0.01em;
  margin-bottom: 4px;
}
.why__pillar p {
  font-size: 14px;
  font-weight: 300;
  color: var(--muted);
  line-height: 1.5;
}

.why__closer {
  margin-top: 40px;
  font-size: clamp(17px, 1.6vw, 20px);
  line-height: 1.5;
  font-weight: 400;
  max-width: 520px;
}
.why__closer em {
  color: var(--red);
  font-style: normal;
  font-weight: 500;
}

@media (min-width: 960px) {
  .why__grid { grid-template-columns: 1fr 1.15fr; }
  .why__pillars { grid-template-columns: 1fr 1fr; }
}


/* ---------- 13. WHO WE SERVE ---------- */

.who__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2px;
  background: var(--line-2);
  border: 1px solid var(--line-2);
}

.who-card {
  position: relative;
  background: var(--bg);
  padding: 36px 28px 40px;
  transition: background .4s var(--ease), color .4s var(--ease);
  min-height: 220px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  cursor: default;
}
.who-card:hover {
  background: var(--ink);
  color: #fff;
}
.who-card:hover .who-card__num { color: var(--red); }
.who-card:hover p { color: rgba(255,255,255,.7); }

.who-card__num {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.18em;
  color: var(--muted);
  transition: color .3s var(--ease);
}

.who-card h3 {
  font-size: clamp(22px, 2.5vw, 28px);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin-top: auto;
}

.who-card p {
  font-size: 14px;
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
  transition: color .3s var(--ease);
}

@media (min-width: 640px)  { .who__grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 960px)  { .who__grid { grid-template-columns: repeat(4, 1fr); } .who-card--wide { grid-column: span 4; } }


/* ---------- 14. ABOUT ---------- */

.about__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: center;
}

.about__image {
  position: relative;
  margin: 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: var(--bg-soft);
  will-change: transform;
}
.about__image img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: grayscale(0.1) contrast(1.05);
  transition: transform .8s var(--ease);
}
.about__image:hover img { transform: scale(1.04); }

.about__image--fallback {
  background:
    repeating-linear-gradient(135deg, #1a1a1a 0 20px, #0a0a0a 20px 40px);
}
.about__image--fallback::before {
  content: 'STRATEGY · PSYCHOLOGY · COMMUNICATION';
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  color: rgba(255,255,255,.45);
  font-size: 11px; letter-spacing: 0.25em; font-weight: 500;
  padding: 40px; text-align: center;
}

.about__image-tag {
  position: absolute;
  top: 20px; left: 20px;
  padding: 8px 14px;
  background: rgba(10,10,10,.75);
  color: #fff;
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
  backdrop-filter: blur(6px);
}

.about__lead {
  font-size: clamp(17px, 1.6vw, 20px);
  line-height: 1.55;
  font-weight: 400;
  color: var(--ink);
  margin-bottom: 20px;
  max-width: 560px;
}

.about__body {
  font-size: 15px;
  line-height: 1.65;
  color: var(--muted);
  font-weight: 300;
  max-width: 520px;
}
.about__body strong { color: var(--ink); font-weight: 500; }

.about__signature {
  display: flex;
  align-items: center;
  gap: 18px;
  margin-top: 40px;
}
.about__signature-line {
  display: block;
  width: 48px;
  height: 1px;
  background: var(--red);
}
.about__signature-text {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
}

@media (min-width: 860px) {
  .about__grid { grid-template-columns: 1fr 1.15fr; }
}


/* ---------- 15. THREE ARMS ---------- */

.arms__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2px;
  background: var(--line-2);
  border: 1px solid var(--line-2);
}

.arm {
  position: relative;
  background: var(--bg);
  padding: 48px 36px 44px;
  display: flex;
  flex-direction: column;
  gap: 20px;
  transition: transform .4s var(--ease);
}
.arm:hover { transform: translateY(-4px); }

.arm--dark {
  background: var(--ink);
  color: #fff;
}

.arm__head {
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.arm--dark .arm__head { border-color: rgba(255,255,255,.12); }

.arm__num {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.2em;
  color: var(--red);
}

.arm__title {
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 600;
  letter-spacing: -0.02em;
}

.arm__lead {
  font-size: 16px;
  line-height: 1.5;
  color: var(--muted);
  font-weight: 400;
}
.arm--dark .arm__lead { color: rgba(255,255,255,.75); }

.arm__list {
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding-top: 6px;
  flex-grow: 1;
}
.arm__list li {
  position: relative;
  padding-left: 22px;
  font-size: 14px;
  line-height: 1.45;
  font-weight: 400;
  color: var(--ink-2);
}
.arm--dark .arm__list li { color: rgba(255,255,255,.85); }

.arm__list li::before {
  content: '';
  position: absolute;
  left: 0; top: 9px;
  width: 10px; height: 1px;
  background: var(--red);
}

.arm__cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 10px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--ink);
  transition: color .3s var(--ease), gap .3s var(--ease);
}
.arm__cta:hover { color: var(--red); gap: 14px; }
.arm__cta svg { width: 14px; height: 14px; }

.arm__cta--light {
  color: #fff;
  border-color: rgba(255,255,255,.15);
}
.arm__cta--light:hover { color: var(--red); }

@media (min-width: 860px) {
  .arms__grid { grid-template-columns: repeat(3, 1fr); }
}


/* ---------- 16. FINAL CTA ---------- */

.final-cta {
  background: var(--ink);
  color: #fff;
  position: relative;
  overflow: hidden;
  padding: clamp(100px, 14vw, 180px) 0;
}

.final-cta__grain {
  position: absolute; inset: 0;
  pointer-events: none;
  background:
    radial-gradient(circle at 20% 20%, rgba(208,0,0,0.22), transparent 50%),
    radial-gradient(circle at 85% 85%, rgba(208,0,0,0.12), transparent 55%);
}

.final-cta__inner {
  position: relative;
  max-width: 1000px;
  margin: 0 auto;
  text-align: center;
}

.final-cta__title {
  font-size: clamp(38px, 7vw, 92px);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.035em;
  margin-bottom: 24px;
}
.final-cta__title em {
  font-style: normal;
  color: var(--red);
  font-weight: 800;
}

.final-cta__sub {
  font-size: clamp(16px, 1.6vw, 19px);
  color: rgba(255,255,255,.6);
  font-weight: 300;
  margin-bottom: 48px;
}

.final-cta__btns {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 14px;
  margin-bottom: 60px;
}

.final-cta__contact {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
  padding-top: 40px;
  border-top: 1px solid rgba(255,255,255,.1);
}
.final-cta__contact span {
  font-size: 11px;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: rgba(255,255,255,.4);
}
.final-cta__email {
  font-size: clamp(20px, 2.5vw, 28px);
  font-weight: 500;
  letter-spacing: -0.01em;
  color: #fff;
  border-bottom: 1px solid rgba(255,255,255,.25);
  padding-bottom: 3px;
  transition: color .3s var(--ease), border-color .3s var(--ease);
}
.final-cta__email:hover { color: var(--red); border-color: var(--red); }


/* ---------- 17. FOOTER ---------- */

.footer {
  background: var(--ink);
  color: rgba(255,255,255,.75);
  padding: 60px 0 30px;
  position: relative;
  overflow: hidden;
}

.footer__top {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(255,255,255,.08);
}

.footer__logo img { height: 40px; width: auto; }

.footer__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
}
.footer__col {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.footer__col h4 {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(255,255,255,.5);
  margin-bottom: 10px;
}
.footer__col a, .footer__col span {
  font-size: 14px;
  font-weight: 300;
  color: rgba(255,255,255,.85);
  transition: color .25s var(--ease);
}
.footer__col a:hover { color: var(--red); }

.footer__word {
  font-size: clamp(60px, 20vw, 260px);
  font-weight: 900;
  line-height: 0.85;
  letter-spacing: -0.05em;
  color: transparent;
  -webkit-text-stroke: 1px rgba(255,255,255,.14);
  text-align: center;
  padding: 40px 0 20px;
  user-select: none;
  pointer-events: none;
}

.footer__bottom {
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,.08);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: rgba(255,255,255,.45);
}

@media (min-width: 760px) {
  .footer__top {
    grid-template-columns: 1fr 2fr;
    align-items: start;
  }
  .footer__grid { grid-template-columns: repeat(3, 1fr); }
  .footer__bottom { flex-direction: row; justify-content: space-between; }
}


/* ---------- 18. UTILITIES / POLISH ---------- */

@media (max-width: 759px) {
  .hero__title { font-size: clamp(52px, 18vw, 96px); }
  .nav__logo-img { height: 30px; }
  .footer__word { padding: 20px 0 12px; }
}

/* Print reset */
@media print {
  .ticker, .nav, .mobile-menu, .final-cta__grain { display: none; }
  body { color: #000; background: #fff; }
}